When you are selling a property, generating awareness about the property is an essential part of getting a fast and simple sale. Having more interested buyers drives the price up and ensures that you can find someone who is qualified to buy the property. You cannot just rely on real estate websites and listings, so the best way to reach potential buyers is often putting a sign up on your property. This might seem as easy as sticking a poster in your yard, but you might be surprised to learn that minor differences in signs can have a huge psychological effect. Read on to learn everything you need to know about making a real estate sign effective.
Information You Should Include
The first thing you should think about when designing a sign is how much information you should put on it. A sign that just says “FOR SALE” might generate some interest, but most potential buyers do not want to have to track down the seller themselves. However, a sign that is crammed with the owner’s name, information about the house, and contact information can be so crowded that the casual passerby will not bother to read it. Every sign should include at least the fact that the property is for sale and a phone number or email to contact the seller from. Key features such as the number of bedrooms, a swimming pool, or the size of the acreage can be included if your sign is big enough to avoid looking crowded. There is no need to include the price of the property and extensive details about it, because any interested buyer can easily figure this out while calling you.
Traditional Vs. Creative Designs
Normally it is best to stick with a nice traditional sign that is rectangular, contains pleasing colors, and provides information about the home for sale. However, trendy signs shaped like arrows or circles that contain images of the home or the seller can be useful in some situations. A creative sign made by a graphic designer will probably only be appealing if your property is in a very trendy and style-conscious area. Otherwise, you should just use a simple and concise design that is appealing to a large number of potential buyers.
Picking the Right Sign Size
There is a fine line to walk when picking your real estate sign size. Too small of a sign will not be noticeable or contain enough space for all your information. However, large signs can hide features of the property or appear tacky. Try to use a sign that is proportional to the size of your property. In general, most real estate signs are no larger than two square feet at most. The one exception to this is signs for empty properties which can be a little larger since there is no building there.
Using Color Psychology in a Sign
There is a reason that red is the most common color on sale signs. Psychologists have found that it generates interest and excitement without appearing dangerous. You can just use a red sign, but adding some black or blue to the sign is also helpful. Blue promotes feelings of trust and stability, while black tends to leave buyers with the impression that the property is luxurious and distinguished. Most effective signages contain bright color, easy to read writing in white or black.
How to Install Your Sign
You always want to put your sign near the flow of traffic so that it is visible to pedestrians and people driving by. Try to place it a little closer to the sidewalk instead of leaving it right by your home. Nailing the sign to a stake and shoving it into your lawn might be effective, but it is a little crude. You want to convey the value of the property to potential buyers, so try to make your sign look sturdy and tasteful. Hanging the sign from an L-shaped wooden frame that is painted to match the trim of your home is universally appealing. If you do not have a lawn or property to install the sign on, you can place it in a clear, unobstructed window instead. Any sellers who live in areas with an homeowner’s association or other similar committee should check with them to make sure the sign does not violate any rules.